Romey Louangvilay 
In an era of inclusivity and acceptance, the LGBTQ+ community is a dynamic and influential demographic that demands thoughtful attention from marketers. First, understand that the LGBTQ+ community is not monolithic, as there are several sub-groups and individuals with drastically different political views within the community. Understanding how to effectively engage with this community is … Read more
In the dynamic world of digital marketing, staying ahead of the curve is crucial. Today, we’re diving into the future of multicultural marketing and its immense potential for growth. As our world becomes increasingly diverse, brands that embrace multicultural marketing strategies can tap into new markets, foster inclusivity, and drive sustainable growth. So, let’s explore … Read more
Expedia Group has released its quarterly Traveler Insights Report for Q1 2023. The report highlights the continuing enthusiasm for travel despite economic headwinds and concerns. Expedia Group believes the industry can withstand external factors because of strong pent-up travel demand and household savings. The report reveals that search volumes for travel increased by 10% year-over-year … Read more
As the internet has become increasingly integrated into our daily lives, social media platforms have emerged as dominant sources of information and communication. As such, nowadays, people often turn to social media rather than traditional search engines like Google to find the answers to their questions and fulfill their information needs. In fact, a Google … Read more
Diversity, equity, and inclusion, commonly referred to as DEI, is something few have heard of before 2020. However, with the increase in support for #BlackLivesMatter, and communities coming together to honor the memories of George Floyd and Breonna Taylor, DEI has been tossed around, forcing brands and marketers to finally pay more attention. Before I … Read more
