The journey of a data point: Turning numbers into social media intelligence

I was learning to play the keyboard at the time and came across an upload by MysteryGuitarMan that lets you play a song by clicking on piano keys displayed on the screen. My song of choice? “Mary had a little lamb,” a classic for beginners. This interaction was possible due to YouTube annotations, a feature … Read more

Emotional Engagement: Holiday Marketing Strategies to Connect with Your Audience

Woman Texting

Every holiday season, brands have the opportunity to connect deeply with their audience. During this time of year, themes surrounding family, human connection, and gratitude are seen across advertisements. By sharing stories that resonate with the heart, brands can build trust with their audience and create a lasting impact beyond the holiday season.  ​​It’s important … Read more

How to Build a Social Media Crisis Plan

Mastering Social Media Crisis Management with a Social Media Crisis Plan

In today’s digital age, social media has become the heart and soul of marketing for many brands. It’s a platform that allows you to connect with your audience, showcase your products or services, and engage in meaningful conversations.  But what happens when those conversations take a turn for the worse? Negative feedback on social media … Read more