The journey of a data point: Turning numbers into social media intelligence

I was learning to play the keyboard at the time and came across an upload by MysteryGuitarMan that lets you play a song by clicking on piano keys displayed on the screen. My song of choice? “Mary had a little lamb,” a classic for beginners. This interaction was possible due to YouTube annotations, a feature … Read more

15 Tips For Incorporating Holiday Content Into Your Social Media Marketing

15 Tips For Incorporating Holiday Content Into Your Social Media Marketing

While it’s essential to be consistent with your marketing strategy throughout the year, marketing during the holiday season is a bit different. Incorporating holiday content into your social media marketing is an excellent way to connect with your audience, boost your brand’s visibility, and increase your sales. If you’re wondering how you can best market … Read more

The Power Of Visual Storytelling In Social Media

When marketing your business, a picture tells a thousand words. That’s why visual storytelling in your marketing strategy is so important. Visual marketing leverages the power and exposure of social media to share videos and images to tell your brand story more effectively than other mediums because your audience can see your product, interact with … Read more

The Role of Storytelling in Website Design

Your website is often the first place customers go for your business or service. In fact, an estimated 97 percent of consumers say that a business’s website influences their buying decision. Conversely, a bad website can hurt your business, as 38 percent of people will stop using your website due to bad design. That’s why … Read more