Bud Light x Pizza Hut Campaign

Client

Services

overview

Pizza Hut wanted to promote their collaboration with Bud Light (available in select markets) in which beer could be delivered alongside your Pizza Hut order. We gamified their social media by launching a contest where fans could share a photo of their order or one of the pre-loaded Pizza Hut and Bud Light icons/photos to their Facebook, Instagram, Twitter, or SMS, for the chance to win $1,000!

The more times that their friends entered and shared the content, the more points they earn for the potential to win.

Client

Technology Meets Beer and Pizza

ELMNTL team secured and collaborated with more than 40 micro food and beer influencers across the country to help promote this campaign.

Consumers entered this sweepstake by sharing pre-made social media posts consisting of Pizza Hut and Bud Light imagery to any social media channels as many times as they want to earn points.

WE NEED THE TEXT

+1M

social impressions

500+

contest entries

Strategic Approach

Building Engagement & Community

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SHORT TITLE

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SHORT TITLE

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Strategic Approach

Establishing a new Online Identity

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