[vc_row][vc_column][gmktg_text_side_title side_text=”DETAILS”]The Tourism Authority of Thailand (TAT) wanted to tap into the athleisure market by creating their own travel accessories and outfits. ELMNTL secured a partnership on behalf of TAT with LOLE which included the launch of the #ThaiFIT mini capsule collection.
The landing page sold the collection to customers, while also educating them about Thailand as a wellness destination. Upon landing on the website, customers were greeted with a beautiful hero shot of Thailand’s beaches. The landing page also promoted TAT’s partnership with Goway Travel. The #ThaiFIT collection was inspired by Thailand. From the bright colors to the positive energy in the country that everyone feels, our team worked with LOLE to convey how the pieces in this collection were inspired by the Land of Smiles.
The goal of the campaign was to convert LOLE customers (who fit our target traveler profile) and health enthusiasts into Thailand fans and entice them to book travel for 2021. To capture shoppers’ interests, we also included information about Goway Travel, which is a premier tour operator that sells several experiences and packages in Thailand.
How We Promoted This
- Influencer: IG Reels / Tik Tok Challenge
- TAT Social Media
- Programmatic
- Connected TV
- Gleam Contest “Thank You” Page
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- Promoting tourism to Thailand during a pandemic was difficult
- Needed to find a way to keep Thailand on top of minds for consumers in Canada
- Limited advertising spend had us rely on what our partners would be willing to offer
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- Collaborated with the Canadian athleisure brand, Lole, to launch a ThaiFIT collection, which was a mini collection of ensemble pieces inspired by Thailand.
- We sold 4 female, and 1 male, and 1 accessories as part of the collection
- We worked with Canadian influencers to promote the collection
- Held a Zoom workout using a Canadian and Thailand based influencer to lead a workout, further connecting Thailand to Lole.
- Had a #ThaiFITWaiChallenge on Zoom and IG reels for people to submit for the chance to win a trip to Thailand in 2022
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